PlaceCity is an international project with the aim of permanently and tangibly increasing the quality of life in urban areas. Placemaking is understood as visible activities with the local neighbourhood, businesses and other actors.

The aim is to create or revitalize public spaces and thus to generate added value for the population and all those involved. They know their district, their neighbours, their streets best and know what challenges and opportunities their neighbourhood holds.

Placemaking for Sustainable, Thriving Cities

Awareness of the importance of public space, as a basis for vibrant and diverse cities and as a place of exchange and encounter, is constantly growing. These places are used by various groups of people for a variety of activities throughout the day which in turn leads to appropriation of public space by the population.

Centres are those places within the urban tissue where urban life is most concentrated and condensed, where the city is itself in the truest sense” are called centers (City of Vienna, STEP25). In Vienna as well, the center development and the public space as a hub of everyday life is moving back into the perception of the various ‘city makers’.

The themes addressed by PlaceCity are fundamental to successful coexistence in urban centers; These include for example the design and enhancement of public space, as well as opportunities for long-term functional and usage concepts as well as interim and multiple uses for discussion. Active citizen participation is also integrated and established in the context of the project as one of many tools, thus contributing to the strengthening of the urban neighbourhood.

An (inter-)national knowledge network, consisting of representatives of the city administration, the population, economy, art and culture as well as science, is in charge of the process. Together they work out measures to reach the goals of PlaceCity and implement them in the long term. In addition to the Norwegian capital Oslo, the city of Vienna, with the center Floridsdorf, is one of two pilot areas to be investigated and further developed within the framework of PlaceCity.

PlaceCity Floridsdorf

The Vienna pilot area for the PlaceCity project comprises the central Floridsdorf in the 21st district. It spans the areas: at the Spitz, Pius-Parsch-Platz, Franz-Jonas-Platz as well as sections of the Brünner and Prager Straße up to the Schlingermarkt as well as the Franklinstraße to the Kinzerplatz. With the Floridsdorf train station and adjoining green and recreational areas, the area offers ideal conditions for further development within the scope of PlaceCity. In addition, the center of Floridsdorf is characterized by an active population, which is already involved in numerous initiatives in the development of its district.

PlaceCity builds on this existing commitment and gives the impetus for new activities in the city, which are the result of networking and synergies. Central topics are public space, dealing with climate change, the basement zone, culture, education, economy and tourism.

Project goal

Development of methods of urban development at the interface between formal and informal planning processes, as well as development of knowledge and cooperation understanding.

The strengthening and revitalization of the Floridsdorfer pilot area. With the help of various measures and the involvement of different – already active – interest groups, the center of the district will be further developed.

Collaboration with (inter-)national project partners contributes to networking across content and territory. The experience gained and the results achieved are intended to permanently increase the quality of life in Floridsdorf; In addition, they are examples of the various possibilities of developing urban centers in Vienna, but they can also be applied outside the Austrian capital.

Regular updates on the project can be found in the Floridsdorf logbook.

Project details

This project is funded by JPI Urban Europe on behalf of the Federal Ministry of Transport, Innovation and Technology (BMVIT).

Project duration: 30 months
Project start: 1.2.2019

With the kind support of the district authority of the 21st district of Vienna and the local area renewal office.


Julia Tollmann, City of Vienna – Municipal Department Urban Development and Planning

Bahanur Nasya, Eutropian GmbH


Consortium partners

Project partners Vienna: City of Vienna – Municipal Department Urban Development and Planning, superwien urbanism OG, University of Applied Arts Vienna – Social Design

Project partners Oslo, Netherlands and Belgium: Eutropian GmbH (project coordination), Gallis Miljø og Kommunikasjon – Nabolagshager, stipo, Oslo kommune, BIDs Belgium, Placemaking Europe



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